Have you been been avoiding the marketing of your craft in photography? Some of us including myself that has photographed over 20,000 images in my career had at times fallen to the dreadful passive mode. religning on existing clients to support us. As I have found this is not the tact to take. Rather engage in all formats, blog posts,linkedin posts, write about personal experiences in your projects, weather people or commercial art. Art buyers now a days like to get to know the person not just the splashy art and web site. Engage them share your passion and speak to them as human beings. They are inundated with emails and other promotional material unless its targeted and they have a sense of your vision, gone are the days that splashy portfolios might open a door. I have been pondering on starting up a new studio facility, it scares me a bit. I had 15 employees and now I am am a one man band. That has allowed me to pick the projects without the need of overhead and have to take anything that comes in, you can say Im free to express myself. You want to have a client that allows you to bring creativity to the table not just Photoshop, there I said it!
When one is hired to photograph a project for the skills and creativity that brings a special “Aha” moment. It’s easy. If you were hired to photography a simple product anyone can do that, it’s what you do with it. That shot generally will pigeon hole you in that deadfall category of a generalists.